Abbott Labs CES
“We need integrated experiential content for our CES booth that captures people’s attentions and clearly defines our brand.”
— Abbott Labs
2024: Connected Health
This experience was designed to inform guests about products and services in Abbott Labs in the Connected Health category.
As they walked through the space, an informative “gadget” followed them through three different zones. The gadget is an interactive video playback interface, rotating and seamlessly flowing from content block to content block.
CES 2024: Connected Health
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Gadget design
As users walked through the Connected Health space, the gadgets followed, continually updating their content.
I built the gadget in TouchDesigner; it’s design involved matching to creative intent: building dynamic animations, curves, and state-based triggers. The result is a series of tightly integrated and highly adjustable animation systems, linked to input triggers and timing parameters.
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Lidar to blob tracking
I worked closely with team member Lucas Morgan to engineer the body tracking solution. To track users properly in the space, we re-oriented the original 3D point cloud, which was captured at a 3/4 angle, to a full top-down / overhead view.
We generated a black and white video feed from the 3D data, which was then tracked in 2D (blob tracking). The output was then post-processed to account for holding user ids and generating accurate timing for presence detection.
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Final integration
In a short few weeks, we went from concept to “dry fit” at our AV integrators facility.
After a client review and sign-off, ali equipment was shipped to Las Vegas, assembled, and the system underwent a series of on-site calibrations and adjustments.
2023: Product Showcase
In 2023 I designed and engineered the Abbott Labs’ Product Showcase portion of the CES booth experience.
It ran for 4 days without interruption. It generated detailed metrics, cataloging product interactions and dwell times.
CES 2023: Product Showcase
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R+D and Prototyping
I researched several hardware technology options, settling on RFID as the core tech for the experience.
I used Arduino-based hardware, and coded a state machine in C++. I developed an interactive media player in TouchDesigner. I created an RFID reader and translator, tying product IDs to a configurable JSON product catalog.
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Production and fabrication
The experience featured 5 physical zones, 9 displays, and 24 products.
I worked closely with the product design team, AV integrators, and booth fabricators to craft the final physical aspects of the experience. I delivered CAD for RFID reader mountings, and specified zone tolerances.
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Final products
The final experience featured Abbott Labs products embedded in lucite casings with invisible RFID tags. When placed in a target zone, each product triggered an audio-visual interaction specific to that product.
Over the course of the CES event, hundreds of guests visited the booth, guided by a team of docents.